Marketing Your Home For Sale

Debbie Warford
Debbie Warford
Published on October 30, 2019

When it comes to marketing your home for sale, many owners who decide to sell their homes themselves run up against the difficulty of marketing their homes for maximum exposure. For this reason, it is a good idea to utilize a professional realtor.

Marketing is everything when it comes to the sale of a home. Without proper exposure, it becomes increasingly difficult to get the attention of prospective buyers. An agent can offer an already established web presence which is one of the best ways to gain attention for your home. Let’s face it, this is the era of the internet. Most home buyers will go to the internet long before they begin working with a Realtor and will have a good idea of the homes that they want to see. This is why it is vital for a realtor or agent to have a commanding web presence.

Another important aspect of marketing your home that an agent excels at is making your home visible to prospective buyers. This is one of the most important steps in the home sales process. Normally an agent will have cultivated working relationships with groups of buyers. In addition, a realtor also has an operating budget to secure internet ads, pay for a marketing team to assist in advertising your home.

Unless you are a business owner yourself. Setting up advertising to perform as intended is a BIG expensive job. Not only does the Realtor have to advertise for a prospective Seller and a Buyer, but they must also market the seller’s home they have listed, the agent must pay for all of this themselves.

Also, another common misconception is that a Real Estate Agents OFFICE pay for an agent’s expenses, the office not only does NOT help with expenses the agent’s sponsoring broker takes almost half of every transaction.

In marketing your home, a realtor is making an investment of time, effort, and money in your property. It is in their best interest to see that your home is sold in a timely manner and for the best price possible. They are able to showcase your home in a fashion that most homeowners cannot achieve due to the time and money and expertise in real estate marketing is involved. They have more access to marketing media and have an intricate knowledge of the market. Ask your realtor what it is that they do to market a home properly, you might be surprised.

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