Real Estate Negotiations

Debbie Warford
Debbie Warford
Published on October 31, 2019

When I am being interviewed by a Buyer or Seller for the first time to see if they want to hire me to be their agent, to either sell their current home and buyers who are looking for a home to purchase. I tell them that I am a trained negotiator that I worked for the Department of Defense for many years before joining my family’s Real Estate Business.

I rarely get a comment, I say this because I don’t think that people understand the importance of negotiation skills. So if you are reading this and want to know why you need to work with a real estate agent that is a good negotiator, read on. I want you to understand that real estate is a highly negotiated transaction.

Real Estate Negotiations,  is a process of communication back and forth in order to reach a joint agreement. There is no “one size fits all” strategy of negotiating a real estate contract.

So what do you want to achieve in real estate negotiations? I want my client, whether it’s a seller or buyer to always have something they can ask for and something they can give.

real estate negotiations

Our experience shows that the cooperative style is the most effective and efficient way to complete a transaction. Professional negotiators usually try to preserve the relationship between the parties and work together to resolve problems.
Do not allow hazy or unclear proposals to stand, you never want anything to be written in a contract that could be interpreted in an unintended way.
Offer some “wins” on some of the terms.
Look for ways to satisfy their wants, while you still hold the most valuable interests.
Always have something to ask for and always have something to give in the real estate negotiation process.

The value of trust in real estate negotiations cannot be overstated. Most people are fair-minded and reasonable. They respond well to respectful treatment and to having their concerns heard. Contract negotiation is a sensitive area, and anxiety can be high. You as an agent win for your client when you can think through the process in more detail than the other side.

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